FREE SCRIPTS

The 4Cs Framework

A proven progression from basic checks to AI-powered optimization. Get 4 free Google Ads scripts.

From Checks to Cognition

Most people start with Google Ads scripts wrong. They jump straight to complex automation without understanding the foundation. The 4Cs Framework gives you a clear path from beginner to advanced.

The Framework

Check → Chart → Change → Cognition

Each level builds on the previous one. Master one before moving to the next.

Level 1: CHECK

Start by identifying problems. These scripts alert you when something needs attention.

Zero Impressions Alert

Sends an email alert if any enabled campaigns had zero impressions yesterday.

What it does:

  • •Scans all active campaigns
  • •Checks impression count for yesterday
  • •Sends email alert with campaign names

Level 2: CHART

Visualize your data. Export to Google Sheets for dashboards and reporting.

Campaign Data Export

Exports last 30 days of campaign performance data to Google Sheets for visualization.

What it does:

  • •Pulls campaign metrics (clicks, impressions, cost, conversions)
  • •Writes data to specified Google Sheet
  • •Runs on schedule (daily/weekly)

Level 3: CHANGE

Make automated changes. These scripts take action based on rules you define.

Overspend Protection

Pauses campaigns that spent more than 2x their daily budget yesterday.

⚠️ Makes changes to your account - Use with caution

What it does:

  • •Monitors campaign spend vs. budget
  • •Pauses campaigns over 2x daily budget (configurable)
  • •Includes preview mode before making changes

Level 4: COGNITION

AI-powered intelligence. Scripts that analyze, recommend, and learn from your account.

AI Performance Analysis

Uses OpenAI to analyze yesterday's campaign performance and provide insights. This is where automation becomes intelligence.

What it does:

  • •Analyzes campaign performance patterns
  • •Sends data to OpenAI API for analysis
  • •Returns strategic recommendations
  • •Logs insights to review later

Why This Framework Works

  • •Progressive complexity: Each level builds skills for the next
  • •Immediate value: Even Check scripts save hours per week
  • •Clear path: No guessing what to learn next
  • •Foundation for agents: Cognition scripts are the bridge to AI agents

Ready to Master Scripts?

Use the copy buttons above to get each script. Start with Check, master each level, and work your way to Cognition.

Want to go deeper? Scripts & Sheets Mastery teaches you how to customize these scripts and build your own from scratch.

Learn More About Scripts & Sheets Mastery