Own the Agent™
Stop paying for tools you don't control.
Start building the ones that fit your business—fast.
Join a mastermind of 15 business owners building AI systems together. Get production code for 8020 Agent + 8020 Brain (≈€50k value), weekly mastermind sessions, and 1-on-1 guidance. Expect ~30% efficiency in a quarter with ~60–90 min/week. Keep what you receive. Forever.
You don't need to learn to code. You need to create the tools, intelligence, and systems your business needs—and I'll guide you through it in a small group of peers.
Limited to 15 members • Typical payback 3–6 months
Why Now
You don't need more hours—you need a system that multiplies the ones you have.
This isn't about learning to code. It's about creating the tools, intelligence, and systems your business needs. With modern AI assistants and production code to start from, you can build what used to require a dev team.
This is a mastermind, not a course. Join 15 business owners in weekly sessions where you show your work, solve problems together, and push each other forward. Get unstuck fast by learning from peers who've likely been through what you're facing.
Ship your first win in 2–4 weeks: Start from production code, not a blank page. Use 8020 Agent for Google Ads intelligence and 8020 Brain as your business operating system—ingesting emails, files, meeting transcripts, SOPs, pricing docs, and customer data to accelerate every decision.
~30% efficiency within a quarter: Automate the repetitive 30%—reports, pricing checks, lead triage, follow-ups.
Grow without adding headcount: Replace “hire to keep up” with “automate to keep up.”
Pull ahead on execution: Faster quotes, proactive alerts, cleaner handoffs—things clients feel immediately.
What it asks of you: 60–90 minutes a week.
What it returns: more capacity, steadier delivery, and margin that compounds.
Clients increasingly ask, “Show me your system.”
A purpose-built agent, dashboards, and alerts turn “we're good” into “we're clearly better.”
A year from now, this will be table stakes. The owners who start now look like outliers for the next 12 months—and set the pace after that.
“Soon after finishing Build The Agent, I unexpectedly landed my first Automation/AI retainer. Mike advised me how to price the deal and how to prepare for it. Soon after, Own The Agent was launched. I made sure I got a spot because the potential LTV from that one project was over 3,200% the membership price. So let's call it a negative payback period. And yes, more client projects have followed and one of my apps won the Innovation Pioneer award from The PPC Hub. Own The Agent is now an integral part of my business. It has enabled the creation of an income stream that was not even on my radar.”
What Makes This Different
1) You Start With Working Code (€50,000 Value)
8020 Agent (full source code)
Production Google Ads intelligence platform. Turn raw data into insights + AI analysis. Fork it day one and skip 3-6 months of rebuild. The same system handling reporting for agencies managing millions in ad spend.
8020 Brain (full source code + ongoing updates)
Your business operating system. Ingests emails, files, meeting transcripts, SOPs, pricing docs, customer data. Accelerates decisions, content creation, development, and product ideas. Another 2-3 months of dev work you skip entirely.
Both systems. Full source code. Yours to modify, deploy, and use internally. Forever.
Most dev teams would quote €25,000+ per system. You get both, plus ongoing updates during your term, plus the guidance to actually use them.
2) This Is a Mastermind, Not a Course
I'm not here to build your tools for you. I'm here to help you build what you're actually capable of building.
My role:
- • Accountability — Weekly check-ins mean you can't ghost your own projects
- • Sounding board — Discuss architecture, pricing, strategy before you commit
- • Shortcut provider — I'm not a professional developer, but I've been where you are and can help you find ways around problems
- • Unblocker — When you're stuck, we get you unstuck
Your role:
Show up. Build. Ship.
This isn't a structured program with deliverables. It's a working group where serious operators help each other build serious tools.
3) Small Group, Real Momentum (Max 15)
Weekly sessions where you show what you're working on, get feedback, solve problems together, and move forward.
Operators (mostly 6-7 figures) solving similar problems. Some three months ahead of you, some three months behind.
Everyone pushing forward together.
4) Direct Access When You Need It
17 one-on-one sessions annually for annual members. Bring your whole team if you want.
These are your calls for your business. Strategy, architecture, pricing, problem-solving. Whatever you need.
“The Own the Agent programme has delivered the fastest and most significant return on investment I've ever seen from any mastermind. Before OTA, I used ChatGPT to write blogs and emails. After OTA, I was developing advanced pricing applications that now save our company hours of work every single week. Mike's teaching opened up an entirely new toolkit that I'd never even heard of before. My background is in sales and marketing, not software development, so if I can build the kind of tools I now use daily, the potential for others is enormous. OTA fundamentally changes how you think and how you communicate. It sharpens your questioning and gives you the confidence to build systems that transform your business. It's a serious investment, but the value you get back is extraordinary.”
What You're Actually Building
Start with 1–2 high-leverage workflows that return time fast; stack from there.
Members are building:
- • PMax insight dashboards with proactive alerts
- • Lead triage and qualification systems
- • Client KPI dashboards that prevent churn
- • Budget monitoring and anomaly detection
- • Pricing calculators that close more deals
- • AI-powered content acceleration tools
- • Custom integrations nobody else has
Most members ship the first workflow in 2–4 weeks and stack from there to ~30% efficiency within a quarter.
You decide what to build. We help you actually build it.
How This Pays For Itself (No Hype)
| Path | Example | Annual Impact |
|---|---|---|
| Efficiency | ~30% uplift on a €70k cost base | €21,000 |
| Time Saved | 2 hrs/week at €200/hr | €20,800/year |
| Client Retention | Keep 1 × €2,000/mo client 12 months longer | €24,000 |
| Option Value | Skip ~€50,000 dev via production code | €50,000 |
Most members hit meaningful savings or revenue impact in 3–6 months with 60–90 minutes/week.
Proof: David built a pricing calculator saving “dozens of hours monthly.” The program paid for itself within three months. Kuda's first AI retainer delivered over 3,200% ROI on the membership.
“2025 has been an incredible journey, and it's all because of Mike. What sets him apart is that he doesn't hold back. He shares everything, lays it all out there, and genuinely wants to see us succeed. There are no secrets. He cares about what we're all building and is committed to helping us get there. By being part of OTA and absorbing his mindset, I've discovered what's truly possible. I'm building apps, dashboards and AI workflows with zero prior experience as a complete no-coder. That kind of generosity and transparency changes everything. I'm genuinely excited about what's next.”
Investment Options
- Full year of support + code updates
- 17 one-on-one sessions (bring your whole team)
- 45 weekly mastermind sessions
- Full source code (both systems) + all updates released during year
- Priority access to new patterns and features
- 2026 Annual Retreat ticket included (location TBD, alternating AU/EU)
- Save €17,889 vs monthly option
Typical payback 3–6 months with ~60–90 min/week
- 6 months of support + code updates
- 8 one-on-one sessions
- 20 weekly mastermind sessions
- Full source code + updates during term
- Save €6,495 vs monthly option
- Annual Retreat: Optional ticket purchase (€2,500)
Typical payback 3–6 months with ~60–90 min/week
- Rolling monthly commitment after initial 3 months
- One-on-one session every 3 weeks
- Weekly mastermind sessions
- Minimum: €7,497
- Annual Retreat: Optional ticket purchase (€5,000)
Straight talk: If €12,000 feels heavy or you're not profitable yet, this isn't the right time. This is for operators ready to invest and ship, not window shoppers.
Build the Agent Workshop Alumni: Apply your €500 credit to any option.
Internal-Use License (Plain English)
Use the code however you want inside your business. Modify it. Deploy it. Use it to deliver services to clients (without giving them the code).
You keep all versions received during your term. Forever.
You stop receiving updates when your membership ends. Active members get new features, improvements, and bug fixes. Former members have a permanent snapshot they can use indefinitely.
You cannot resell the code, redistribute it, or package it as a competing product. Everything else is fair game.
Full Package Details
Code & Infrastructure:
- ✅ 8020 Agent (full source code)
- ✅ 8020 Brain (full source + updates during your term)
- ✅ Internal-use license (modify, deploy, use with clients)
- ✅ Ongoing code improvements throughout your term
Live Support:
- ✅ 45 weekly mastermind sessions (show your work, get feedback, move forward)
- ✅ One-on-one sessions (17/year for annual, 8 for six-month, 1 every 3 weeks for monthly)
- ✅ Private group chat (fast answers, shared solutions)
Resources:
- ✅ Pattern library (prompts, agents, evals, SOPs)
- ✅ Priority access to new patterns and features (annual members)
- ✅ Annual retreat access (included for annual, optional for others)
Common Questions
Apply Now
Here's what happens next:
- 1. Fill out the short application (5 minutes)
- 2. I'll review and reach out within 48 hours
- 3. We'll schedule a strategy call to discuss what you want to build
- 4. If we're both excited about the fit, you choose your investment level
- 5. You're onboarded and in the next mastermind session within a week
No pressure. No hard sells. If it's not a fit, I'll tell you straight.
Questions before applying? Email mike@mikerhodes.com.au with “OTA Question” in the subject line.
One Final Thought
Every industry has two types of professionals:
Those who adapt to change when forced.
And those who gleefully build the future with their own hands.
This group is for the builders.
The ones who see AI not as a buzzword but as the perfect tool they've been waiting for.
The ones who automatically think “I could build something for that.”
Is that you?
I think it might be.
Own the Agent™ is intentionally limited to 15 members to ensure real transformation, not performative Zoom calls.
If you're reading this thinking “I should do this someday,” someday might be too late.
The gap between those who build and those who wait widens every month.
Stop paying for tools you don't own. Start building the ones you do.