PMAX SCRIPTS
Install in minutes, get insights in hours. Battle-tested automation used by agencies and professionals managing millions in ad spend.
I didn't set out to become a script developer. I started writing Google Ads scripts because I was tired of logging into accounts every morning to do the same checks. Budget pacing. Product performance. Search term cleanup. The kind of work that's critical but mind-numbing.
What began as personal automation became something bigger when other professionals started asking for the same tools. Not because my code was fancy—it wasn't—but because it solved real problems that everyone managing campaigns faces.
Every script I release is built from actual needs. The PMax script exists because Performance Max campaigns are black boxes and you need to see what's happening inside. The negative keywords script exists because manual search term reviews are a terrible use of expert time. The MCC version exists because agencies need to manage hundreds of accounts without hiring more people.
You won't find theoretical best practices here. You won't find code that breaks when Google changes something. What you'll find is automation that does exactly what it says, backed by someone who understands the pressure of managing client budgets because I've been in that position.
These aren't just scripts. They're the automation layer that frees you up to do the strategic work clients actually value.
Not theoretical best practices from someone who hasn't run campaigns in years. These scripts solve problems I face daily managing real client accounts with real budgets.
Used by 8,400+ agencies and professionals managing millions in ad spend. When Google makes changes, these scripts keep working because they're actively maintained.
Questions answered by someone who understands campaign management, not a support team reading from scripts. Email support, community access, and ongoing updates included.
Not sure where to start? Try the free 4Cs Framework to learn Google Ads Scripts basics, or jump straight to the PMax script if you're ready for production-grade automation.

Get expert help building or customizing Google Ads scripts for your needs.
Joey Bidner
Freelance Google Ads Manager
“If you are running shopping or pmax campaigns and not using Mike's PMax script....you are blowing it. Beyond the pmax insights (which are a must) it gives you product-level data that gives value to any e-commerce campaign no matter the campaign type. I have it in all my accounts.”
Rob Saunders
SSM Graduate
“As someone who has never worked with scripts before, I was initially intimidated. However, this turned out to be one of the best decisions I've made for my professional growth. If you've ever felt that scripting is out of your league, this will change your mind.”
Lee Duncan
PPC Professional
“I used to love programming, but what killed it for me was repetition of the boring bits. This is all joy! My mind is awash with the possibilities and I'm having so much fun now.”