PMAX SCRIPTS
Ready-to-use Google Ads scripts that just work
Install in minutes, get insights in hours. Battle-tested automation used by agencies and professionals managing millions in ad spend.
Scripts born from real agency problems
When I ran my agency, the team relied on scripts that myself and my developer would write to solve problems that came up daily. The team gave us the ideas—things that were slowing them down, checks they had to do manually, data they couldn't easily see—and we'd build tools to fix them.
The PMax script started in 2022 when I realized we could pull together data from a few different reports and finally get some visibility inside that Performance Max black box. Back then, Google gave us almost nothing. We had to piece it together ourselves.
The MCC version followed in 2023 for agencies managing multiple accounts. Both scripts were updated in January 2026 to take advantage of Google's most recent channel performance reporting—the data Google now provides that we had to fight for years ago.
These scripts exist because my team needed them, but they've been continually improved thanks to suggestions from the wider Google Ads community.
Available Scripts
What Professionals Say
Joey Bidner
Freelance Google Ads Manager
“If you are running shopping or pmax campaigns and not using Mike's PMax script....you are blowing it. Beyond the pmax insights (which are a must) it gives you product-level data that gives value to any e-commerce campaign no matter the campaign type. I have it in all my accounts.”
Rob Saunders
SSM Graduate
“As someone who has never worked with scripts before, I was initially intimidated. However, this turned out to be one of the best decisions I've made for my professional growth. If you've ever felt that scripting is out of your league, this will change your mind.”
Lee Duncan
PPC Professional
“I used to love programming, but what killed it for me was repetition of the boring bits. This is all joy! My mind is awash with the possibilities and I'm having so much fun now.”