Negative Keyword Script
Automated analysis of search terms to identify negative keyword opportunities. Reduce wasted spend without manual search term reviews.
$109 one-time • Unlimited uses • Free updates
The Negative Keyword Script analyzes your search terms automatically and surfaces optimization opportunities you're likely missing in manual reviews.
Three types of findings:
Performance thresholds flag search terms that meet your criteria:
Low CTR (default: below 0.25% with 10+ impressions)
Identifies terms unlikely to convert.
High CPA (default: 1.5x your target)
Shows expensive conversions consuming budget on poor-fit searches.
Low ROAS (default: 0.5x your target)
Highlights unprofitable search traffic in e-commerce accounts.
All thresholds configurable based on your account performance.
Categorizes terms for easier decision-making:
Analyze 1, 2, and 3-word combinations across low-performing terms. Spots common words appearing in multiple poor performers—helps identify broad negatives that apply across search terms.
Your negative keyword lists grow over time. Some negatives no longer receive impressions. Others overlap. Some could consolidate.
The script identifies redundant negatives:
Auto-pause option available (off by default). You control when to clean up.
Enable AI analysis for up to 200 prioritized negative keyword suggestions.
Requires your OpenAI or Anthropic API key (bring your own). AI reviews search term patterns, performance metrics, bucket distributions, and n-gram data—then provides prioritized suggestions with reasoning.
Optional feature. Works with or without AI.
Copy template (or let script auto-create), add script, run. Review recommendations.
Copy master template, configure account settings, add script to MCC, run initial collection, review recommendations, schedule if desired.
Both setups quick. Documentation included.
Runs fast even on large accounts—typically completes in minutes.
Unlimited use
On unlimited accounts. No per-account fees.
Free updates for life
New versions based on community feedback. Download from member area when ready.
Personal support from Mike Rhodes
Questions answered at mikerhodes.circle.so/c/help/. Custom code modifications not supported.
Auto-generated template
Creates on first run, or copy manually if preferred.
Configuration options
Analysis period, thresholds, auto-pause setting, AI toggle, CPA or ROAS mode.
$109 one-time payment
No recurring fees. No per-account charges. No support contracts. Buy once, use forever.
Initial run
Review all recommendations manually. Understand what the script flags and why.
Implementation
Add negative keywords you agree with. Ignore recommendations you disagree with. You maintain full control.
Ongoing
Run weekly or bi-weekly. Or schedule to run automatically and review results periodically.
Redundant cleanup
Use redundant negative detection quarterly to clean up lists.
No. Provides recommendations only. You review and implement.
Yes. All thresholds configurable for your account performance.
Yes. Analyzes search terms across all campaign types.
Script runs but recommendations less reliable with limited data volume.
Weekly or bi-weekly for active accounts. Monthly for smaller accounts.
No. AI recommendations are optional. Script works without AI.
Yes. Mike answers questions in member community. Custom modifications not supported.
No. Free lifetime updates. Download new versions from member community.
$109 • One-time payment • Unlimited accounts • Lifetime updates
Get Instant AccessQuestions? Visit the help community
One-time payment • Lifetime updates • No subscription
Get Instant AccessUnlimited uses • No ongoing fees
Works with single accounts & MCCs
Fast execution, typically completes in minutes
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