Assets Tab

Creative asset performance. See which headlines, descriptions, images, and videos are actually working.

Understanding Asset Performance

The Assets tab shows you the actual performance of your creative assets - headlines, descriptions, images, and videos - across your PMax campaigns.

What You'll See

• Individual headline performance with impressions and conversions
• Description performance metrics
• Image asset effectiveness
• Video asset performance data
• Asset type breakdown (Display, Search, Video, etc.)

Why This Is Better Than Google's UI

Google's asset performance reports are vague, often showing “Low”, “Good”, or “Best” without concrete numbers. This tab gives you actual data:

• Real impression counts for each asset
• Actual conversion data
• Performance trends over time
• Clear data to make pruning decisions

Use Cases

• Identify underperforming headlines to remove or rewrite
• Find your best-converting creative assets
• Understand which images Google is actually using
• Test and optimize creative performance systematically