About Mike Rhodes
I turn hard problems into simple tools, then teach people to build their own.
I'm Mike Rhodes. I spent twenty years in Google Ads, wrote the best-selling book on it, and built and sold an agency Google ranked in its global top 18. Today I build AI tools and run Ads to AI, a community where business owners and marketers learn to put AI to work.
16,600+
agencies run my Performance Max script
100,000+
marketers and business owners taught
Best-seller
co-author, The Ultimate Guide to Google Ads
Top 18
agency Google ranked worldwide, built and sold
The short version
I'm a builder and a teacher. I like taking something that looks complicated, an AI agent, a Google Ads script, a whole business workflow, and turning it into something a normal person can actually use. That has been the constant for twenty years, first in Google Ads, and now in AI.
Twenty years in Google Ads
I started in Google Ads more than twenty years ago, back when plenty of business owners had never heard of it. In 2007 I founded WebSavvy, an independent agency in Melbourne. Over the next sixteen years it grew into one of the businesses Google named in its global top 18.
Along the way I co-wrote The Ultimate Guide to Google Ads, which went on to become the best-selling book on the subject, and I taught more than 100,000 marketers and business owners how to get more from their advertising. I built WebSavvy up and sold it in 2023.
Why I changed direction
Two things pushed me to sell. The first was family. My daughters were growing up fast, and I did the maths on how many ordinary mornings I had left with them before that window closed. The number was smaller than I wanted.
The second was AI. I got early access to GPT-4 and could see, straight away, that the way businesses run was about to change. I wanted to spend my time building for that change rather than running the agency I already knew how to run.
What I build now
For the last few years I've built practical AI tools, not slide decks and not theory. My Performance Max script now runs in more than 16,600 agencies, turning a black box into something you can actually read. I build agents that read an account and surface what matters. And I run Ads to AI, a community where business owners and marketers of every level learn to build these tools for themselves, one small skill at a time.
I don't run client accounts anymore. I build, test, and teach the tools, and the people who use them run their own work with them. Showing beats telling, so most of what I make is something you can pick up and try the same day.
What I believe
The best AI tools don't come from engineers alone. They come from people who understand their own work deeply and learn just enough AI to build for it. Knowing how to use AI is becoming as ordinary a skill as using a spreadsheet was thirty years ago.
The people who fold it into how they already work won't be replaced by it. They'll simply get a lot more done, and have more fun doing it. That's the whole reason Ads to AI exists.
“It was surprisingly easy to set up in my MCC, and now I use it for all of my account audits. Performance Max isn't such a black box anymore. Any Google Ads practitioner worth their salt should 100% be using Mike's scripts.”
Jyll Saskin Gales
Google Ads coach and founder of Inside Google Ads
Speaking and teaching
I like a stage almost as much as a keyboard
Give me a conference keynote, a hands-on workshop, or a bootcamp cohort, and the goal is the same every time. I want people to go home with something they can use on Monday, not a folder of slides they never open again. I'm based in Melbourne and travel for the right events.
Come build with me
Ads to AI is where I put all of this into practice with a few hundred business owners and marketers. If you want to move from reading about AI to actually building with it, that's where to find me.