Account Tab

Account-level overview showing total costs, conversions, and channel breakdown across all PMax campaigns.

1. Overview of Account

• Total overall costs for all PMAX campaigns
• Account cost by channel (e.g., shopping)
• Conversions for the whole account

2. Channel Split for Individual Campaigns

• Actual costs for each campaign
• Breakdown of costs for specific campaigns (e.g., shopping cost)
• Total cost for the campaign

3. Customizing the View

• Ability to adjust the size of the chart for multiple campaigns
• Click on the chart and expand the chart area

4. Costs by Campaign

• Total cost for PMAX campaigns in the selected time period
• Total number of conversions for the campaigns

5. Table View

• Alternative view for those who prefer tables over charts
• Includes stats like cost, conversions, conversion value for each channel
• ROAS (Return on Ad Spend) for each channel