Comp Tab (Comparison of nGrams)

Compare nGram performance across different time periods to identify trends and changes.

Understanding the Comp Tab

The Comp tab allows you to compare nGram performance across two different time periods, helping you identify what's improving, declining, or staying consistent.

How It Works

Set two date ranges in the configuration, and the Comp tab will show you side-by-side performance for each nGram across both periods.

Use Cases

• Month-over-month performance comparison
• Before/after analysis for campaign changes
• Seasonal trend identification
• Testing the impact of product title changes
• Identifying which keywords are gaining or losing traction

What To Look For

• nGrams with improving ROAS
• Keywords that used to perform well but are declining
• New high-performing keywords that emerged
• Consistent performers you should protect