ID Tab

Product ID performance tracking and supplementary feed data for advanced optimization.

Understanding the ID Tab

The ID tab shows performance data at the individual product ID level, rather than aggregating by product title like the Title tab does.

ID Tab vs Title Tab

Title Tab: Aggregates products with the same title into one row

ID Tab: Shows each unique product ID separately, even if titles are identical

Use Cases

• Creating supplementary feeds for product exclusions
• Identifying individual SKUs to exclude from PMax
• Analyzing performance when multiple variants share the same title
• Exporting product-level data for external analysis
• Building custom product segmentation rules

Supplementary Feed Integration

The ID tab data can be used as a supplementary feed in Google Merchant Center to automatically exclude low-performing products or apply custom labels based on performance buckets.