Understanding Landing Page Performance
The Pages tab shows you exactly which landing pages your PMax campaigns are sending traffic to and how those pages perform.
Key Metrics
- Clicks to each landing page
- Conversions from each page
- Conversion rate by page
- Cost per conversion
- Revenue and ROAS by landing page
Why This Matters
PMax automatically sends traffic to multiple pages based on Google's algorithm. This tab shows you if:
- Google is sending traffic to the right pages
- Certain pages have conversion rate problems
- You should exclude specific pages from your PMax campaigns
- Your highest-traffic pages are actually converting well