Product-level performance analysis based on product titles, with six-bucket classification.
The Product Matrix has been renamed to the ‘Title’ tab for simplicity as the number of available tabs has increased. This tab provides comprehensive product-level performance analysis based on product titles.
The Title tab aggregates data for all products in your account based on their product titles. If multiple products share the same title, their performance data is combined into a single line in the report.
This aggregation provides a clear view of how each distinct product title performs across your inventory, regardless of how many individual product IDs share that title.
Products are categorized into six buckets based on predefined cost and ROAS thresholds. This classification helps you quickly identify which products are profitable, which need optimization, and which should potentially be excluded or fixed.
The matrix displays the number of product titles in each of the six buckets, along with aggregated performance metrics:
POAS Calculation: POAS is calculated using a default cost of goods metric, which can be adjusted in the advanced settings tab to match your actual product margins.
The top-left section provides a visual representation showing the percentage of products in each bucket. This visualization helps you quickly understand your product portfolio distribution.