Getting Started

Everything you need to install, configure, and start using the PMax Insights Script.

PMax Insights: Your Performance Max Data, Actually Useful

Performance Max campaigns generate tons of data. Google's interface shows you some of it. But finding what actually matters? That's the problem.

The PMax Insights Script solves this. It pulls your PMax data into a structured Google Sheet where you can actually analyze it, spot patterns, and make decisions.

What You're Getting

A Google Ads script that runs in your account (hourly, daily, whatever you choose) and extracts Performance Max data into a Google Sheet template.

The sheet organizes your data across multiple tabs:

• Campaign-level performance
• Product categories and titles
• Asset performance (headlines, descriptions, images)
• Search term patterns
• Landing page effectiveness

No API setup. No third-party dashboards. Just Google Ads Scripts (built into your account) writing to Google Sheets (which you already use).

Who This Is For

What Makes It Different

Google's PMax reporting: Shows you campaign totals and some asset-level data. Buried across multiple screens. No historical trends unless you export manually.

This script: Automated historical data collection. All your PMax insights in one sheet. Organized by what you actually need to optimize: products, assets, search terms, landing pages.

The value: You're not staring at the Google Ads interface wondering what changed. You're looking at organized data that shows you exactly where performance shifted and why.

What Happens Next

Three steps:

1. Install the script → Takes 5 minutes, runs in your Google Ads account
2. Configure your sheet → Copy the template, paste one URL in the script
3. Let it run → Schedule it hourly (it's free), forget about it

Your data starts populating. Each run adds to your historical view.

Installation & Setup Guides