The PMax Insights Sheet has 14 tabs. You won't use all of them every week. Here's what each tab does and which ones matter most.
What it shows: Campaign-level performance. Spend, conversions, ROAS, trends.
Why it matters: This is your weekly check-in tab. Is performance up or down? Which campaigns need attention?
Campaign Tab Details →What it shows: Which product categories are driving (or killing) performance.
Why it matters: E-commerce with multiple product lines? This shows which categories get budget vs which are wasting it.
Categories Tab Details →What it shows: Which headlines, descriptions, images, and videos are actually showing up and converting.
Why it matters: Google's “Asset performance” in the UI is vague. This tells you what's working.
Assets Tab Details →What it shows: Which landing pages get traffic and which convert.
Why it matters: PMax sends traffic to multiple pages. This shows if you have a landing page problem.
Pages Tab Details →Shows individual product performance. Use when you need SKU-level insights.
Title Tab Details →Word combinations from product titles. Find patterns in what's selling.
nGram Tab Details →Search category patterns. Branded vs non-branded traffic analysis.
S.Cat Tab Details →Compare nGram performance across different time periods.
Comp Tab Details →